The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success.

The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success.

The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success

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The Tompouce and Stroopwafel campaign together with the HEMA was/is a great success. The products went viral on TikTok and Instagram, and within one day, thousands of jars and tens of thousands of bars had been sold.

For XXL Nutrition and HEMA, it was a fun promotional stunt with two great brands. Read in the newspaper today that things are also going well at HEMA, which is granted to them, a primal Dutch company, kind of national heritage.

Not everything is sold out yet, at some Hema's they still have some bars and jars. I also found one at the local HEMA, so it's still possible!