Who is Generation Z? They were roughly born between 1997 and 2012. This means that in 2025 they will be about 13 to 28 years old.

Who is the Gen Z generation? They were roughly born between 1997 and 2012. This means that in 2025, they will be about 13 to 28 years old.

Generation Z (Gen Z) is the generation that was born roughly between 1997 and 2012.

This means that they will be approximately 13 to 28 years old in 2025.

They follow the Millennials (Gen Y) and precede the Generation Alpha.

Characteristics of Generation Z

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This generation has grown up in a world that is digital and fast, which makes them different in many ways from previous generations.

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digital natives

Values & worldview

3. Work & career

4. Communication

Subgroups within Gen Z

Not everyone within Gen Z is the same, of course. Here are a few recognizable types within this generation:

In comparison to Gen Z

Why is Gen Z important?