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Leadership lesson

Jan Hogendoorn
Jan Hogendoorn
·Jul 5, 2026 · 12:33·
Leadership lesson

The most valuable lesson I ever learned about making people feel valued didn’t come from a management book.

It came with fries and mayonnaise.

That thought crossed my mind this morning.

Not because I was craving fries.

But because the older I get, the more I realize that the things we remember most are often the simplest.

Years ago, working late was just part of the job. The work had to be finished, and we stayed until it was done. Not because anyone forced us to, but because we wanted to finish what we’d started together.

Then, near the end of the evening, the boss would simply say:

Guys… the fries are on the way.

That was it.

No speeches.

No employee recognition program.

No certificates.

No grand gestures.

Just a paper tray of hot fries with a generous dollop of mayonnaise.

And somehow…

It meant everything.

Not because of the fries.

But because of what they represented.

Someone had noticed.

Someone had seen the extra effort.

Someone had quietly said, “Thank you.”

I’ve never forgotten that.

Today, companies invest heavily in employee engagement, wellness initiatives, flexible working, unlimited vacation, and ever-expanding benefits.

Those things absolutely have their place.

But I sometimes wonder if we’ve made appreciation more complicated than it needs to be.

Because making people feel valued has never been about how much money you spend.

It’s about making people feel seen.

It’s the boss who knows your name.

The colleague who genuinely asks how you’re doing.

The client who says,

Thank you. I couldn’t have done it without you.

The most valuable lesson I ever learned about making people feel valued didn’t come from a management book.

It came with fries and mayonnaise.

That thought crossed my mind this morning.

Not because I was craving fries.

But because the older I get, the more I realize that the things we remember most are often the simplest.

Years ago, working late was just part of the job. The work had to be finished, and we stayed until it was done. Not because anyone forced us to, but because we wanted to finish what we’d started together.

Then, near the end of the evening, the boss would simply say:

Guys… the fries are on the way.

That was it.

No speeches.

No employee recognition program.

No certificates.

No grand gestures.

Just a paper tray of hot fries with a generous dollop of mayonnaise.

And somehow…

It meant everything.

Not because of the fries.

But because of what they represented.

Someone had noticed.

Someone had seen the extra effort.

Someone had quietly said, “Thank you.”

I’ve never forgotten that.

Today, companies invest heavily in employee engagement, wellness initiatives, flexible working, unlimited vacation, and ever-expanding benefits.

Those things absolutely have their place.

But I sometimes wonder if we’ve made appreciation more complicated than it needs to be.

Because making people feel valued has never been about how much money you spend.

It’s about making people feel seen.

It’s the boss who knows your name.

The colleague who genuinely asks how you’re doing.

The client who says,

“Thank you. I couldn’t have done it without you.”

The leader who gives trust before expecting results.

Those moments cost very little.

Yet they become the moments people remember for years.

The older I get, the more convinced I become that the best things in life are rarely the biggest ones.

A quiet cup of coffee as the sun comes up.

A walk along the Caribbean Sea.

An unexpected phone call.

A smile from a stranger.

Time with the people you love.

Life has taught me that not everything valuable has a price.

And not everything expensive makes people feel valued.

Sometimes...

A paper tray of fries says more than a thousand words.

Have a wonderful weekend.

The leader who gives trust before expecting results.

Those moments cost very little.

Yet they become the moments people remember for years.

The older I get, the more convinced I become that the best things in life are rarely the biggest ones.

A quiet cup of coffee as the sun comes up.

A walk along the Caribbean Sea.

An unexpected phone call.

A smile from a stranger.

Time with the people you love.

Life has taught me that not everything valuable has a price. And not everything expensive makes people feel valued.

Sometimes…

A paper tray of fries says more than a thousand words.

Have a wonderful weekend.

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