Etos and Weerstandfonds join forces

Etos and Resistance Fund join forces

Jasper Paul, head of Health at Etos: “Making you feel good and look good achievable for everyone is our mission, and our new collaboration with the Resistance Fund fits perfectly with that. We want to not only inspire our customers to make healthier choices but also truly contribute with a wide range of products and personal advice from colleagues in the store and online. The Resistance Fund adds valuable knowledge and expertise on the immune system and the importance of good resistance.”

Guido Brouwer, founder of the Resistance Fund: “This collaboration increases our visibility and makes it possible to better investigate, understand, and utilize the immune system, together with engaged Etos shoppers.”

New health campaign 
The collaboration with the Resistance Fund coincides with the launch of Etos’s new health campaign. This campaign focuses on resistance. Not without reason, as good resistance is the foundation of health, and therefore contributes to feeling good and gaining more self-confidence. With this campaign, Etos once again underscores its position as the pharmacy of the Netherlands.

The focus is on supporting resistance, while also paying attention to moments when customers still experience complaints, such as flu or colds. With the collaboration with the Resistance Fund and the new campaign, Etos shows how product range, advice, and expertise come together in one strong health message: taking good care of yourself starts with strong resistance.