CHOOSING IS THE NEW CREATING

CHOOSING IS THE NEW CREATING 

AI has solved one problem for entrepreneurs:

a lack of ideas.

And immediately a new problem was returned:

too many ideas.

A campaign?

10 directions in three minutes.

A new proposition?

20 variants for lunch.

A presentation, name, activation, or packaging?

AI just keeps going.

But someone has to say eventually:

This. Not that.

This is distinctive.

This works.

We are throwing this away.

And that's exactly where experience becomes valuable again.

Because the challenge is no longer to create even more.

The challenge is to find the idea among all those possibilities that fits your business and is strong enough to stand out.

Here comes my Creative Sidekick role.

Not as a remote office.

Not with three weeks of briefing rounds.

Just next to you at the table.

With a sketch hand, an iPad, and over 25 years of experience.

Choosing is the new creating.

And if everyone uses the same AI, distinction might be the most important thing you still need to add yourself.

Need more ideas? Probably not.

A better choice? Perhaps.

Guido Brouwer

The Creative Sidekick

guido@gb10.e