TRUMPET ™

The Trumpet™ that no one dared to blow...

We are crazy. Crazy about orange, to be precise. A few weeks before a big tournament, this little country transforms into a collective fever dream of Bavaria dresses, Heineken hats, lion manes, inflatable crowns, and shirts in an orange that doesn't appear in any natural rainbow. We buy into that madness. In fact: we wait for it. The premium is just as important to us as the match itself.

So I thought: if we're going to act crazy, let's do it well.

Thought of in time, made in time, offered in time. And thus, the Trumpet™ was born.

It doesn't need much explanation. The word says it all, the image completes it: an orange cap, a crest that you can see coming from two kilometers away, and on the side a horn that you blow through. Make Orange Great Again. Blow to trumpeeeeettttttt. A premium that sells itself, you would say.

Completely worn out, I walked out the door with it. To the well-known A-brands. To the big retailers. I had a good feeling about it, because this is exactly the kind of wink that we Dutch normally eagerly jump at.

And then it turned out that our madness does have its limits.

Want 'to be' apparently also reaches across the pond, into our orange joy of celebration. Everywhere I received the same reaction: a broad smile, genuine pleasure in the idea... and then a head that slowly shakes no. No one dared. Many tried, nowhere a yes. The madness stops exactly where the name becomes too big to remain funny....

In the end, I just threw my cap at it... :) and I have thrown myself back into new creative challenges, as there are thankfully plenty.

The Trumpet ™ will not be at this tournament. It's a shame. But the best premium might just be the idea that no one dared to pursue.

Go Orange. ⚽🟠