For many companies, branding on a gift is a conscious choice.

Personalisation can take many forms: customised packaging, a bespoke sleeve, luxury gift wrapping in corporate colours… yet most companies still opt for a logo on the product itself.

Is that always necessary? Not necessarily.

More and more companies rely on the strength of the gift and the brand itself.
A great example is Pantone, globally known as the universal language of colour. Pantone stands for colour consistency, repeatability in production and print, and thought leadership in colour, trends and culture.

Thanks to these unique USPs, Pantone offers a product range where colour takes centre stage.
A large insurance company, for example, chose a Pantone mug in the exact colour of its corporate logo. No additional branding. Purely based on quality, design and the right colour.

Sometimes, one colour says it all.