Erwin Hendriks (Springbok): Creativity without technology is noise, technology without creativity is soulless Erwin Hendriks is Technology Director at Springbok.
He is writing a column following his presentation during the WhitePapers Sessions at the M100 Event on December 4, 2024 in Spant! in Bussum.
Wake up and smell the roses! The time of separate worlds in marketing is over. Creative teams can no longer hide behind the big ideas and digital marketers get stuck on superficial metrics.
It no longer seems to make sense and this is why: Anyone who consciously maintains an artificial separation between creativity and technology, simply because that's how it used to work, is putting themselves out of the picture...
The link to this column is in the first comments Springbok Agency Marketing Report |
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