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What is the Gifting moment?

Ton Van Loon
Ton Van Loon
·Mar 23, 2026 · 12:15
What is the Gifting moment?

What is the Gifting moment?

Choosing the right corporate gift starts with one key question: what is the gifting moment?
For each occasion, companies typically allocate a different budget.

Christmas, summer, anniversaries and trade shows are well-known moments, but Easter is also rapidly gaining popularity among businesses. Where standard chocolate eggs used to be sufficient, we now see a clear shift towards original and premium corporate gifts.

A great example: the Passion Fruit Eggs by Lakrids by Bülow.
A surprising combination of sweet liquorice, creamy white chocolate and fresh passion fruit. Available as a limited edition, alongside flavours such as Lime and Crispy Caramel.

The result?
Clients and employees who keep enjoying… and asking for more.

This is how you turn a gifting moment into a true experience!

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