We're thrilled to share that Coach has been named a finalist for the Frontier Award for Brand Activation of the Year!

We're thrilled to share that Coach has been named a finalist for the Frontier Award for Brand Activation of the Year!

This recognition celebrates our Coach Tabby pop-up activations across Travel Retail, which brought one of our most iconic handbags to life for travellers through immersive brand storytelling and engaging retail experiences.

A huge thank you to our Travel Retail teams, partners and colleagues whose creativity, collaboration and dedication helped make these activations such a success. Congratulations to all the finalists, and we're honoured to be recognised alongside so many innovative brands pushing the boundaries of travel retail.

#Coach #TravelRetail #FrontierAwards #DFNI #BrandActivation #CoachTabby #RetailInnovation #TravelRetailExcellenceKate Dickson Nadia Colville Dean Herson Giedre Kupstaite