The blend of innovation and scale will be the trademark for the LA Games. It’s a clear area where Dutch companies can contribute. NBSO Los Angeles Techonomy Netherlands Enterprise Agency

𝟔 𝐭𝐨 𝟏𝟎 -> 𝐅𝐢𝐯𝐞 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐃𝐮𝐭𝐜𝐡 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐫𝐚𝐝𝐞 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐧 𝐋𝐀 🇺🇸🇳🇱
Following up on the first five takeaways shared last week, here are more observations from a vibrant week with 40+ Dutch companies in preparation for the Olympic Games ‘28 and the Worldchampionships ‘26. 
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𝟔. 𝐋𝐀’𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐚𝐧𝐝 𝐭𝐢𝐠𝐡𝐭 𝐩𝐢𝐭𝐜𝐡 𝐭𝐢𝐦𝐞
LA is in constant growth mode. It’s fueled by curiosity for new opportunities and a readiness to listen to fresh ideas and initiatives. But the pitch time is much shorter than we’re used to, so preparation has to be spot on.
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𝟕. 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐞𝐪𝐮𝐚𝐥𝐢𝐭𝐲
Not exclusively connected to LA, but worth noting: in 2028, for the first time in Olympic history, more women than men will participate and compete. This highlights the rise of women’s sports worldwide and a growing focus on equality. You can already see this reflected in local women’s sport competitions gaining value and fan attention.
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𝟖. 𝐘𝐨𝐮𝐭𝐡, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲
The LA run-up to the Olympics isn’t only about elite sport and entertainment. There’s a strong emphasis on youth sports and community development, with hundreds of millions invested to support local initiatives that improve access to sport. This is deeply anchored in the local culture in LA. It’s also good to note that the Paralympics and disabled sport are fully supported and seen as equal to the Olympics across all organizational layers of LA. 
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𝟗. 𝐒𝐢𝐦𝐢𝐥𝐚𝐫 𝐬𝐢𝐳𝐞, 𝐬𝐡𝐚𝐫𝐞𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
The USA and the Netherlands aren’t exactly the same size but comparing the LA region to the Netherlands shows several similarities that help with doing business. The Netherlands have 18 million citizens, LA around 20 million. Both have a long coastline and an internationally important harbor (Long Beach/Rotterdam). When you look at it this way, building a business in LA can feel more approachable. Additionally, local Dutch networks in LA are connected to the sports scene and are ready to help Dutch companies establish the right business contacts.
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𝟏𝟎. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
Sustainability and fan experience emerged as clear runners-up in the agenda of LA28 during the business meetings. They attract attention from the local organization committee because they link directly to higher ROI. The Olympics give the opportunity to upgrade stadiums and venues for the next 30 years. The Colliseum is a great example. Creating data insights and monitoring are a crucial part of this modernization. 
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Final thought: there’s a lot of work around the Olympics for any company ready to go global. The blend of innovation and scale will be the trademark for the LA Games. It’s a clear area where Dutch companies can contribute.

NBSO Los Angeles Techonomy Netherlands Enterprise Agency