Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates

‘Big Four’ watchmaking brands Rolex, Patek Philippe, Audemars Piguet and Richard Mille all grew last year, Morgan Stanley’s annual report said. 

But less sought-after names including Tudor, LVMH’s Hublot, Swatch’s Longines and Breguet all registered steep declines.