💡 Porsche celebrating the 60 Year Anniversary of the 911 and therefore launched a new 911 car at the IAA Mobility event in Munich, Germany

This project is an amazing example of our great projects & strong relationship. 
Thanks to all Puma, Porsche Museum and Porsche Lifestyle participants!
It's amazing to see all these results:

💡 Porsche celebrating the 60 Year Anniversary of the 911 and therefore launched a new 911 car at the IAA Mobility event in Munich, Germany
💡 Limited edition of 1972 pairs of PUMA Palermo OG sneaker and 1963 pairs of PUMA Rider FV 
💡 Pre-lauch / pre-sale at the Porsche pop up store at the IAA with hours of ques for the consumers lining to get their pairs.
💡 The actual launch on Porsche ecom was on the 6th of September at 9:11AM in the morning and all the pairs sold out in less than an hour by 10:00AM.
💡 “Re-stock” launch in PUMA Europe Ecom was on the 22nd of September, both styles also sold out in less than 30 minutes
💡 Re-sell price went immediately to around 300-400 EUR after launch 

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