How much gold is purchased at Holland Gold?

💰 How much gold is purchased at Holland Gold?

No exact amount has been disclosed regarding how much gold Holland Gold itself purchases. However:

• The combined annual turnover (after acquiring AmsterdamGold) is around €200 million, with total storage volumes reaching €400 million.
• Globally, in the first half of 2025, around 397 tonnes of gold (worth over $38 billion) flowed into physical gold trackers. This gives an idea of scale, though it doesn’t refer specifically to Holland Gold.

So while there’s no precise number for Holland Gold’s gold purchases, the company operates on a significant scale.

🎯 What are Holland Gold’s ambitious future plans?

Paul Buitink outlines several strategic goals for the company:

• Scaling and international expansion, to offer better prices and a wider variety of products.
• New product development based on customer demand, like a precious metals savings plan starting at €10/month.
• Innovative payment options, including payment with crypto or cash, and exploration of gold-backed stablecoins.
• Full-service offering, including buying, insured storage (e.g. in Switzerland), home delivery or collection, and professional storage options.

🧠 Why are more and more people choosing gold?

According to Buitink, several key reasons include:

• Concerns about inflation, geopolitics, and the fragility of the financial system, prompting people to turn to physical gold for safety.
• Preference for tangible metals over “paper” products or ETFs, which are often viewed as part of the conventional financial system.
• A broader demographic is investing in gold—no longer just older men, but also younger people, women, and those with migrant backgrounds.
• Increased pressure on the gold market due to rising global demand, including from central banks and institutional investors.

💎 Which precious metal does Paul prefer: gold, silver, or platinum?

According to Holland Gold’s recommendations and Buitink’s own statements:

• Gold is the core holding: it has monetary value and serves as the foundation for wealth preservation. Holland Gold typically advises clients to hold 75% gold and 25% silver, with at least 50% in gold due to its monetary strength.
• Silver is seen as "the poor man's gold"—more industrial and cyclical, with potential price gains due to its role in the energy transition. It’s valuable, but complementary to gold.
• Platinum and palladium are viewed as promising alternatives due to industrial demand (e.g. catalytic converters), but they don’t play the same monetary role as gold.

In summary: Paul’s preferred metal is gold, with silver and platinum considered for diversification.